AI Insights · Timothy · January 2022
Top 5 Fashion Games in the Netherlands in Q4 2021
Explore the performance of the top 5 fashion games in the Netherlands during Q4 2021, highlighting trends in downloads, revenue, and active users.
In the fourth quarter of 2021, the fashion gaming category in the Netherlands saw significant engagement across both iOS and Android platforms. Here's a detailed look at the performance of the top 5 fashion games:
Project Makeover by Magic Tavern, Inc. had a remarkable quarter. Weekly revenue consistently increased, peaking at approximately $28.4K in the last week of December. Downloads also surged, starting at around 10.2K in late September and reaching 15.9K by the end of December. Active users followed a similar trend, rising from 61K to nearly 69.4K throughout the quarter.
Hair Challenge from Rollic Games experienced a steady download rate, with numbers ranging from 6.7K to 9K weekly. Active users fluctuated, starting at 48.5K in late September and ending the year at 45.1K. Revenue remained minimal throughout the quarter, with slight upticks in certain weeks.
Get Lucky: Pool Party! by HOMA GAMES saw a decline in downloads, starting at 21.8K in late September and dropping to around 4.5K by the end of December. Active users decreased from 27.8K to 7.2K over the same period. Revenue data was not available for this game.
Fashion Battle - Dress up game, published by APPS TEKNOLOJI ANONIM SIRKETI, showed an increase in both downloads and active users. Weekly downloads rose from 4.8K in late September to about 9.9K in late October, before stabilizing around 5.9K by the end of December. Active users increased from 18.8K to 22.9K over the quarter. Revenue saw minor fluctuations, peaking at $79 in the last week of October.
Makeup Artist: Makeup Games by Beauty salon Studio had a varied quarter. Downloads peaked at 8.4K in mid-November before dropping to around 6.5K by the end of the year. Active users followed a similar pattern, peaking at 15K in mid-November and ending the year at 13.9K. Revenue showed minor fluctuations, peaking at $199 in late November.
These insights were gathered from Sensor Tower, where more detailed analytics and trends can be explored.